Monday, 15 March 2021

7 Unicorn Drive by Dani Polajnar


7 Unicorn Drive: From Startup To A Billion Dollar Sale In 7 Years by Dani Polajnar
Published by Login5 Aphrodite Limited on the 28th February 2021. English language translation by Noah Charney.

A Book with Vegans and included in my Vegan Bookshop

How I got this book:
Received a review copy from the publisher via NetGalley

My rating: 4 of 5 stars


In this head-twirling business memoir, the founders of a billion-dollar tech startup prove how putting purpose before profit, and cultivating people-first leadership, results in massive financial success.

Between the covers of the book is a...

BEYOND PROFIT MINDSET that carries the flag for conscious leaders of businesses that address the real needs of time and space. Iza and Samo Login didn't even know what they were going to sell when they started... But the purpose of entering philanthropy powered them to 5 billion downloads of their apps!

GUIDE INTO THE SPIRITUAL. This success story was manifested in advance. The founders set audaciously high goals and surpassed them x10. The book demonstrates the under-used tools for realizing and sticking with your big dreams.

FLASHLIGHT LEADERSHIP MODEL that visualizes all of the must-have components of a billion-dollar business in a simple way; as parts of a flashlight. A battle-proven way to establish strong company culture.

LOVE STORY of Iza and Samo Login, the first married couple in the world to build a unicorn business together.

This review was first blogged on my Ko-Fi as one of my Friday Reads recommendations.

I chose to read 7 Unicorn Drive for its Slovene authorship, my second WorldReads book from this country, rather than because I previously knew anything about Iza and Samo Login or their stupendously successful startup business. I don't tend to read many business-themed books, but was delighted that this one inspired me in a similar way to Manifesto, Dale Vince's ecological energy memoir. The Login's company, named Outfit7, devised and created the popular Talking Tom and Friends apps (a trend which completely passed me by) and this book tells their story.

I loved that the book focuses on the company's culture and ethos, demonstrating repeatedly that one needed insist upon a hard-hearted capitalist business model in order to succeed. 7 Unicorn Drive invents an American journalist, Danny, to represent an everyman reader and this device helps to highlight the differences between standard practices and how Outfit7 operated. To be honest, while I could understand why Polajnar utilised the Danny character in this way, I'm not sure that relating his back story in such great detail really benefits the book. When I discovered he was fictional, I did feel a bit cheated and wondered how much else had been made up for the book. That said, the Logins beautiful life philosophy, philanthropic aims, and veganism appealed strongly to my sense that we all need to find new ways of living and working together if humans are to survive this century with anything like our current infrastructures and societies. Iza's firm belief in spirituality and interconnectedness makes for a great path to follow. If only the Outfit7 insistence on living their mottoes and truly valuing their staff could widely influence the current generation of entrepreneurs.


Search Literary Flits for more:
Books by Dani Polajnar / Biography and memoir / Books from Slovenia

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